Case Study — Branding & E-Commerce
Daily Glints
You brought my vision to life — exactly what I saw in my head but couldn't put into words.
The Brief
From blank
slate to
brand.
Daily Glints came to us with loyal customers, a strong product, and nothing else. No logo, no visual identity, no online presence. The business existed entirely through word-of-mouth and Instagram DMs — which worked, until it didn't scale.
The brief was simple and enormous at the same time: build everything. Identity, store, and the automated systems that would let the brand operate without the founder being in every conversation.
Brand Identity
A visual language
built around
quiet luxury.
The Daily Glints customer is discerning. She knows what she wants, she buys with intent, and she expects the brand to match the quality of what she's purchasing. That informed every decision — from the deep emerald that grounds the identity to the restraint in how gold is used. It never shouts. It catches the light.
Brand Campaign
Product Photography
The Store
Not just a
storefront.
A showroom.
The store was designed to work the same way a physical luxury boutique does — every product image, every product description, every checkout interaction had to feel considered. This wasn't e-commerce as a utility. It was the brand's primary stage.
Email Automation
Revenue while
you sleep.
The goal was a system that works without the founder's attention. Four Klaviyo flows — each triggered by customer behaviour, each written in the brand's voice, each designed to recover or convert rather than just notify.
The Outcome
A brand built
to outlast
the launch.
Within 90 days of the store going live, monthly revenue had tripled against the pre-launch baseline — driven by organic search, email, and a product page that actually converted.
The abandoned cart sequence became the single highest-performing revenue channel within the first month. Revenue that would have walked out the door, recovered.
Customers who'd purchased once started referring others — not just to the product, but to the brand. The identity gave them something to point at and say "this is the one."
From first brief to launch day. Brand identity, Shopify store, all four email flows, analytics setup — fully operational in two months.