Selected work — 2022 – 2025
Our Work
Project 01 — Branding & E-Commerce
Daily Glints
A Lagos-based accessories brand with loyal customers and zero digital infrastructure. We built the identity system, the Shopify store, and the post-purchase experience from scratch — then handed them a business that could run without them being in the room.
Project 02 — AI Optimisation
Turing
Turing needed RLHF evaluation workflows that could scale across hundreds of annotators without losing output quality. We designed the process architecture, the feedback collection systems, and the QA layer that made consistent model improvement possible.
Project 03 — Brand Identity
Granday Treats
A homegrown Lagos confectionery brand ready to move from word-of-mouth to shelf. We built a visual identity warm enough to feel personal and polished enough to compete — packaging, colour system, brand voice, and all.
Project 04 — Product & GTM Strategy
Heunets
A tech startup with a working product and no clear path to market. We ran the full product development cycle — from feature prioritisation and roadmap to positioning, launch sequencing, and the GTM strategy that took them from beta to paying customers.
Project 05 — UI/UX Design
Learn Hall
An ed-tech platform with strong content and a product that was quietly losing students at every step. We redesigned the core learning interface and onboarding flow — cutting friction where it killed momentum and rebuilding the experience around how people actually learn.
Project 06 — Game Design & Sales Funnel
Medusa
A card game creator with a finished product and no route to buyers. We designed the full brand universe — art direction, packaging, and lore — then built the sales funnel and pre-order system that turned a Notion doc into ₦4M in pre-launch revenue.
Ready to be next?
Your brand. Our systems.
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